Why You Should Become FSTA Certified
Whether you want to become a better fitness salesperson or you own a club and want to increase profits, FSTA Certification is going to improve the way you do business. Closing more sales opportunities is the ultimate secret to profits for any fitness business.
If you could just attract more qualified prospects and had the skills necessary to turn most of those prospects into high paying members – imagine the impact that would have on your income and your club’s bottom line.
Now, With FSTA…YOU CAN!
Becoming FSTA Certified is not simply about beefing up your resume or being able to add a few extra letters behind your name. It is about improving your sales numbers and dramatically improving your paycheck!
Regardless of whether you have an interest in hanging a certificate on your wall, the skills you’ll master in the FSTA program are worth their weight in gold. You will learn:
- How to attract 3-4 times more prospects to your club with our 45 low and no-cost lead generation strategies!
- The secret to doubling your closing percentage with only 5 simple words!
- A system that will help you set an appointment with every single telephone inquiry without ever giving your prices over the phone. Easy as 1..2..3!
- How to create a sales system that works, every time!
- Tap into the windfall of profits that you can make selling corporate memberships with our 10 proven methods!
- Ask for the sale 5 times without ever coming across as a ‘pushy salesperson’!
- Dramatically improve your profits by selling personal training to half of the new members you sign up!
- Use the 80/20 principle to sell more memberships in less time!
- How you can increase the lifetime value of each member by over 84% with one proven system!
- The secret to overcome all objections, especially the dreaded, “I want to think about it”!
- A systematic approach to getting three times as many prospects to join during their first visit, without strong arm, hard-selling sales tactics!
What a great study guide! I’ve read every book in the industry on making a gym successful, but none have given the down and dirty guerilla marketing ideas that this book provided. Even if you don’t feel the certification will benefit you and your career goals, just get this book. I had over 20 pages of notes of ideas I got from reading the book. I’ve implemented many of them and my sales are better than they’ve ever been.
Alicia Roaden
Colorado Springs, CO
Your service is a blessing. We opened 4 months ago and before we opened, both my partner and I became certified by FSTA. If we hadn’t we would have been lost. We are already at break even and looking to hire a part time salesperson. No doubt we will have them become FSTA Certified as well.
Travis Thompson.
Kansas City, MO
Imagine filling your club with satisfied members, happy to pay premium rates, and eager to refer you to friends and family.
FSTA Certification will help you do just that! Every page you read in the FSTA Study Guide will have you furiously writing notes as you brainstorm all of the strategies you can IMMEDIATELY implement in your business.
We will show you how to turn skeptical prospects into new members who consider you their best friend and trusted fitness resource!
We teach you how to develop a completely flawless sales system so that you will never let any prospect slip through the cracks. No more looking for the post it note where you hurriedly wrote a prospect’s name and number down. No more forgetting to call back missed guests. No more high dollar marketing strategies that yield nothing but empty bank accounts and frustration!
The study guide is loaded with chapters such as:
- How the System Works
- Telephone Skills
- Overcoming Objections
- Closing the Sale
- Profit Center Up-Selling
- Focus on Receivables
- Practice Makes Perfect
- And 26 more chapters, each filled with invaluable information
I can’t recommend this certification enough. It is the only one of its kind and it is so worth the investment. I couldn’t get my boss to pay for it for me, but after he saw how much I learned and how much more I was contributing, he bought it for my two colleagues. Not fair, but he more than made up for it with a special bonus because he felt so bad. We all three sell more than enough to have big paychecks and we even work together to get our team bonuses. We have pretty much every page dog eared in our study guides and we refer to it almost on a daily basis.
Elizabeth Stanley
Northwest Suburbs Chicago, IL
I can’t believe I didn’t find you sooner! Thank you for offering such a great service!
Shawna Elliot.
Charlotte, NC
I had been a used car salesman for 3 years and decided I was going nowhere with the career. I had been a gym rat my entire life, and always thought it would be fun to work in the fitness industry. I have always been a natural salesperson and I knew I would do a great job. Unfortunately, no one would give me a chance. Because I didn’t have prior fitness industry experience or education, my resume was being passed over for those who did have experience. I did a search on the web to learn more about working in the industry and I ran across FSTA. Because it was so affordable and because I am an impulse buyer, I gave it a shot. 2 weeks later I was certified by FSTA and the following week I was hired as a membership consultant with Gold's Gym. They said after I was hired that they chose me simply because I was the only one who took the initiative to become to become FSTA Certified! Since then I have worked in over 10 different facilities and now am General Manager over a chain of 6 gyms in Japan. It sounds cheesy, but becoming FSTA Certified literally changed my life. If it worked for me, it will work for anyone!
Darius Turner
Tokyo, Japan
I just wanted to offer my recommendation to anyone considering the FSTA Certification program. My friend and his wife opened a small gym and asked me to leave my position as an entry-level financial advisor to become their full time manager and salesperson. I figured that since I knew how to sell and because I was good with people that it would be an easy transition. What a wake up call to have my friend approach me after only 2 months of being open and let me know that they wouldn’t be able to keep paying my salary. I was frantic and decided to look for marketing strategies online to try to get more members in quickly. I ran across the FSTA website, ordered the study guide and exam, and received my certification in less than a week! The first week after becoming certified I had my biggest week since I had began and I haven’t looked back since! My friends offered me an equity ownership position in their second facility, which is set to open in 4 months. I am so excited about what lies ahead and I am so grateful to those at FSTA for creating such a great program.
Larry Stevenson
Washington D.C.
If you’re just starting your career in the fitness industry, FSTA Certification gives you an edge over your competitors and even over “seasoned” peers. You will sell more memberships, sell more add-on services, increase your paycheck exponentially, and impress your fellow staff members. No more days of barely making ends meets while you ‘pay your dues!’
If you have been in the fitness industry for a while, FSTA Certification gives you a definite edge over your peers and will introduce you to dozens of new strategies for bringing prospects through the door and sending them out as New Members!
If you’re satisfied with the seasonal grind, happy to watch the success of your fitness business and the size of your paycheck be determined through chance and circumstance, then FSTA Certification is not for you. Keep doing what you’re doing, but expect the same results. The systems and strategies presented in FSTA are not going to implement themselves! You must be willing to learn new strategies, implement those strategies, and continue using those strategies in order to be successful.
If you want more for yourself and more for your fitness business – Like a year-round stream of happy, satisfied members, eager to pay premium fees, enthusiastic to refer friends, family, and associates, then you have to develop new skills and learn new strategies. So, if you’re serious about taking your career and your income to the next level, FSTA is exactly what you’re looking for.
A few years ago, we decided it was time to bring on a full time salesperson to increase sales and productivity within our health club. We found who we thought to be an amazing employee who ended up doing only a fair job bringing in new members. He could sense our disappointment and decided to do something about it. We supported his decision to become FSTA Certified and we are beyond impressed with the changes that occurred. He increased his productivity by over 200% within a month! He was averaging only 6-10 new memberships per week, and now he averages 15-20 during the slower months and had his best week this January with 74 new members in a week! We would recommend FSTA Certification to anyone who is serious about increasing sales at their gym. It worked for us and it will work for you!
Carla West
San Diego, CA
GET THIS CERTIFICATION! NOW!!!
Aaron Worthington
Birmingham, AL
I wasn’t sure whether marketing and sales strategies used in the U.S. would work “Down Under”, but I have been pleasantly surprised. Thank you for a great study guide. I would recommend this certification without hesitation.
Sarah Kennedy
Sydney, Australia (The most beautiful place on God’s green earth!)
So, what does it take to build a successful fitness career?
Many believe it takes 14-hour days, following up with dead end leads, cold calling, using shady sales tactics to trick people into a membership, and annoying prospects to the point that they want to reach through the phone and strangle you.
Not true. There’s a better way, and that is what the FSTA Certification is all about.
FSTA Certification will teach you methods that will allow you to:
- Quit working 12 hour days while barely reaching your sales goals.
- Close 50-75% of all of your appointments on their first visit.
- Have prospects calling you, practically begging you to set an appointment for them!
- Stop wasting time on those dead-end leads and focus on a steady stream of so many hot prospects that you can’t possibly keep up with your appointments.
- Develop instant rapport and trust with every prospect…so you can close sales without ever resorting to begging or shady sales tactics!
It might sound like a pipe dream, but its not. As a FSTA Certified professional, all of these things are possible. There is a reason why we were the first Fitness Sales Certification, and there is a reason why we are still the Best.
Our system has been developed through years of research and ‘in the trenches’ membership sales. Our contributors and advisory board have all managed, owned, consulted, and sold memberships at literally hundreds of health clubs and fitness businesses in every type of market. The information you learn through the study guide is not available in any book, on any website, or from any other resource in our industry. Once you become FSTA Certified, you have positioned yourself among the elite professionals in the fitness industry.
I am a personal trainer and I am really good at helping all of my clients reach their goals. That is why it bothered me so much that I couldn’t get anyone to sign up for my PT program. I had simply been surviving on clients the gym provided me, but with a new wife and now a baby on the way, I knew it was time to kick it up a notch to provide for my family. I knew once new clients trained with me their lives would be changed forever, I just wasn’t good at selling the program. I was nervous and I never knew what to say to close the deal. One of the membership salespeople at our gym was FSTA certified and his picture was always on the wall for top salesperson. When I say always, I mean always. We have I think 4 salespeople, all likeable and as far as I know successful, but he always shined above the rest. He told me that the marketing and sales strategies he learned in the study guide would work for personal training sales too. He was right. I began selling so many personal training packages that I received top salesperson two months later! Needless to say, the membership salesperson wasn’t too excited about being replaced! He should have kept FSTA a secret, but I’m so glad he didn’t!
Mike Vaughan
Scottsdale, AZ
I knew something had to change. We had suffered the worst up and down revenue swings you could ever imagine. We ran a summer promotion and a New Year promotion and hoped that throughout the remaining months the trickle effect would bring more members in. We struggled through the first 4 years, barely profiting enough money to survive. We figured that we really had nothing to lose by certifying our people through FSTA. We certified our two best employees, a head personal trainer and our front desk/salesperson. Well the head trainer has now increased our personal training revenue to 25% of our total revenue and our part time front desk/salesperson is now selling memberships full time. We run promotions year round instead of twice a year. I could see the confidence in our two employees immediately. Thank you for helping us learn what it’s like not to worry about the success of our business.
Doug Roberts
Twin Cities, MN
When you are ready to dramatically increase your paycheck, transform your sales ability, and significantly improve your life, click the link below to receive your study materials.
CLICK HERE TO ORDER NOW!
In addition to the study guide and certification materials we will send you via Priority Mail, you receive the following when you place your order:
- A Downloadable 204 page version of the FSTA Study Guide, available for immediate download. Why wait to begin learning all of the sales and marketing secrets. Place your order and begin reading the study guide Right Now! When your certification materials arrive, you will be able to take your exam right away, allowing you to become FSTA Certified even sooner!
- A Complimentary one-year membership to FSTA. That’s right, the first year is on us! Receive our quarterly health club sales report and unlimited access to the members only section of the website for one year.
- A username and password are provided, allowing you immediate access to the complete e-book, the customizable forms, and other useful articles, reports, and tools to help you begin selling more memberships ASAP!
- Access to all of our customizable forms. All of the forms and documents mentioned in the study guide, including appointment sheets, production reports, scripts, pre-qualification forms and more are all yours and can be completely customized for your business.
All of this is yours immediately. Your FSTA Study Guide and Certification materials should arrive 3 days from now. Becoming FSTA Certified is easily the best decision you can make to help ensure you have a successful career in the fitness industry.
It is unfair that personal trainers can get all kinds of certifications, but sales people in our industry don’t get the fancy titles and credentials. I am proud to have FSTA Certified on my resume. I know it helped me get the position I have now and it will help me keep the position because of my impressive performance here. I had an opportunity to become a manager, but I would make more money as a normal salesperson, just because I can utilize all the strategies I learned during the certification process and in the study guide. The owners wouldn’t offer me any commission as manager, so I’m happy staying a membership salesperson. They aren’t too disappointed in my decision either because I always generate impressive numbers.
Carrie Platt
Houston, TX
Every employee we have: Front desk, manager, assistant manager, salesperson, and even our part time staff hold FSTA certifications. Our business is more profitable than I could have imagined and I owe most of the credit to the FSTA group for teaching our group how to capitalize on all potential members. I am now an absentee owner enjoying the (semi) retired life here in Florida. If you own a health club, I urge you to pay for all of your employees to become certified.
Les Montgomery
Orlando, FL
Don’t procrastinate like your sales prospects do! They know they need to exercise, and you know you need this certification. Don’t let another mediocre week pass you by, don’t let another club reject your resume because you don’t have industry experience, and don’t leave this website without ordering your study guide and certification materials! We look forward to welcoming you to our elite group!
CLICK HERE TO ORDER NOW!
Sincerely,
The FSTA Advisory Board
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